Goal

Create an insights dashboard that provides reliable and valuable data for our customers.

Background

My role

Sr. Product Designer

Our team

Sr. Product Manager (1)
Sr. Front End Engineers (4)
Jr. Front End Engineers (2)
Sr. Back End Engineers (4)
Sr. QA Analyst (2)
Agile Operations Manager (1)

Scope

User research
User testing
Wireframing
Mockups
Prototyping
Analytics

Tools

Figma
Jira
Fullstory
Zoom

Duration

6 weeks (3 sprints)

Discovery

• Identified areas of opportunities by researching competitor offerings.

• Conducted multiple Zoom user interview with both internal and external stakeholders.

Support required

Primary insight

• When users need data points they have to reach out to our account managers.

• It’s in the best interest of the company to regain the time and effort our account managers spend communicating this information back and forth to our customers.

On the go

Primary insight

• Typically our users are heavy desktop device users, but as the landscape of NIL (Name, Image, and Likeness) continuously shifts and evolves so do the needs of our users.

• We came to learn through user interviews that although they still rely on a great desktop experience, a mobile experience was also imperative.

• They needed the ability to be able to gather the data they needed whenever and wherever.

• One user said he has to always keep his laptop on him because there have been times when he’s picking his kids up from school and he has to provide a stakeholder information around specific earnings or spending.

• So having the ability to quickly access that data would make his workflow extremely efficient and streamlined.

Off platform

Primary insight

• When it came to data tracking, an overwhelmingly majority our customers time and energy was poured into software like Excel.

• This added extra time that our customers didn’t have to spare since they were bouncing in and out of our platform and their third party data management tool.

Benchmarking

Primary insight

• The NIL landscape is still so young and information is kept close to the vest because of competition as well as privacy for the athletes and all parties involved.

• The customer and market could benefit tremendously from a benchmarking feature where we could inform the ranges or percentiles of where collectives rank among similar collectives.

• This allows for a source of truth and a guiding star when navigating the NIL waters.

Outcomes / Conclusion

• More effective conversations with our partners.

• Partners are able to have open and honest conversations with their athletes on what they can expect to make according to similar athletes that play the same position, sport, social following, etc.

• On-demand knowledge of where our partners rank against their competition.

• Localized management of who, what, when, and where dollars are being spent